2022年已迈入第四季度，此时全球贸易最关心的莫过于席卷大半个地球的能源危机给各国带来的经济和商业贸易变化。有着"神秘面纱"著称的沙特阿拉伯王国在王储"2030愿景（Vision 2030）"的推动和全球大环境影响下，传统的沙特社会和消费风向也在发生着翻天覆地的变化。
As we enter the fourth quarter of 2022, we are most interested in the economic and commercial changes that the energy crisis sweeping half the world is bringing to countries. The Kingdom of Saudi Arabia, known for its "veil of secrecy", is also undergoing a radical change in traditional Saudi society and consumer trends, driven by Vision 2030.
现在，我们就来盘点一下，沙特王国今年的消费风向和转变，预测沙特市场年终旺季有哪些掘金机会？
Now, let's take a look at the recent consumer trends and shifts in Saudi Arabia, and predict what opportunities there are for the year-end peak season in the Saudi market.
1
'最富'称号屹立不倒，消费能力依然在线
'Richest' title stands, spending power still online
全球经济整体呈现低迷，沙特在逆风中增长
Saudi grows amidst headwinds as the global economy as a whole shows a downturn
国际货币基金组织IMF预估，得益于欧盟降低对俄罗斯能源依赖带来的订单转移效应，沙特阿拉伯2022年的经济增长率预计高达7.6%。沙特人均GDP也或将由2021年的2.35万美元，大幅提升至2022年的2.8万美元左右。10月31日，沙特也公布了三季度GDP初值同比提升达8.6%。
The IMF estimates that Saudi Arabia's economic growth rate is expected to be as high as 7.6% in 2022, thanks to the order-shifting effect of the EU's reduced energy dependence on Russia. Saudi Arabia's GDP per capita is also expected to rise sharply from US$23,500 in 2021 to around US$28,000 in 2022. on 31 October, Saudi Arabia also reported an 8.6% year-on-year rise in preliminary GDP for the third quarter.
来源：环球时报，侵删
通货膨胀环境下，消费者趋向"理智"消费
More sensible spending in an inflationary environment
虽然沙特消费者消费能力高，但在全球通货膨胀影响下，当地食品和运输成本的上涨，沙特阿拉伯8月份的消费者价格上涨了3%。"再有钱也不能乱花钱"沙特消费者因此趋向"理智"消费。
根据Twitter 中东和北非研究负责人Walid Issa表示，"Twitter2022年趋势报告发现，沙特阿拉伯的用户更加自觉地节俭消费。在高通胀时代，节俭是新生活的标志。"在2022年ASDA'A BCW阿拉伯青年调查中也显示，影响他们下单的关键性因素是：质量、折扣和免费送货。
同时，Twitter趋势报告中也分享了在白色星期五期间，沙特消费者网购平台和商品类别倾向。
数据来源：
数据来源：
Consumer prices in Saudi Arabia rose by 3% in August as local food and transport costs rose amid global inflation. "No more money, no more spending" Saudi consumers are spending more sensibly.
According to Walid Issa, head of research for the Middle East and North Africa at Twitter, "The Twitter 2022 Trends report found that users in Saudi Arabia are becoming more conscious of their frugal spending. In an era of hyperinflation, frugality is a sign of a new life." The ASDA'A BCW Arab Youth Survey 2022 also revealed that the key factors influencing their orders are: quality, discounts and free shipping.
Also, the Twitter Trends report shares the tendency of Saudi consumers to shop online during White Friday by platform and category of goods.
2
"摩登"消费风向愈演愈烈
The trend towards modern consumerism is gaining momentum
社媒营销是博沙特人民眼球的流量密码
If you know social media marketing, you can win the attention of the Saudi people
据相关数据表示，沙特基本上人人是网民，几乎所有人都在使用社交平台。
沙特的互联网覆盖率非常高，截止2022上半年，沙特的互联网用户约为3500万，互联网渗透率达到98%。现在，通过直播和短视频销售跟客户粘度越发明显，沙特也不例外，根据D2C出海营销数据，沙特社交用户数量已达 2,930 万，占总人口的 82.3%。
来源：
According to relevant data, basically everyone in Saudi is an internet user, and almost everyone uses social networking platforms.
Saudi has a very high Internet coverage, as of the first half of 2022, Saudi Arabia's Internet users are about 35 million, Internet p.............
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